What Expertise.com does
Unlike most other websites and directories, a business can’t pay to be included on Expertise. This gives Expertise users the confidence to find and connect with exceptional businesses that are objectively qualified and authentically well-reviewed.
Their proprietary research and selection process identifies the top service professionals in over 100 business categories across 1000 cities, covering 85% of the US. To date, Expertise has explored over 10M businesses and have generated $500M in revenue for the local small businesses featured on their website. Imagine you need to hire someone to do something important: capture images of your wedding, provide legal advice, or fix a leaky faucet. For most people this means spending hours researching and contacting businesses, with little insight into their credibility, availability, or reliability – and no way to know whether they are truly experts.
Connecting People with the Experts in their Community
To solve this problem, Expertise creates lists of the best local professionals in each US city to give their readers the confidence they need to make the right choice.
Step 1: Research
Expertise starts by identifying a broad pool of active professionals within a given business category and geography. Using their custom tools and resources, they analyze only publicly available data, and filter out any that fail to meet their definition of an expert. Expertise flags and removes any business with a history of dissatisfied customers, or with limited online information that makes them difficult to contact.
Step 2: Validation
Expertise verifies contact and license information to assure selection candidates are actively doing business and are in good standing in their communities.
Step 3: Selection Criteria
Expertise then uses heir in-house software to grade each business on 25 variables across the following selection criteria:
A history of satisfied customers giving excellent recommendations.
Established in their industry with licensing, accreditations, and awards.
Masters of their craft, based on years of practical experience and education.
Consistently approachable and responsive, so customers never feel ignored.
Dedicated to providing consistently quality work and impeccable customer service.
Approachable and responsive to clients and available for new business.
The selection process is performed annually across business categories and geographies. Minor updates may be made throughout the course of the calendar year.
Step 4: Hand-Picking the Best
Once the businesses are ranked, the Expertise team manually reviews the highest scoring results to to verify the accuracy of the selections, and that they can proudly stand behind each of their selections. Expertise then gathers all of the relevant contact information, and writes unique and detailed business descriptions for each hand-picked businesses.
Guides and Resources
In addition to their award pages, and publishing city-specific articles about their hand-selected businesses, Expertise features a library of how-to-guides written by experienced contributors. Expertise resources connect readers with industry advice and trends, so consumers can make informed decisions about their goals, projects, and who they hire.